Beyonce para Topshop

Beyoncé e TopShop

Notinha Rápida:

A Topshop anunciou no último dia 27 de outubro de 2014, sua nova parceria. A fast fashion britânica uniu-se à Beyonce para a criação de uma nova marca que traz peças focadas no athletic streetwear, ou seja, roupas, calçados e acessórios ideais para a prática de esportes, fitness e dança.

A colaboração está prevista para chegar a lojas físicas selecionadas de todo o mundo e ao e-commerce da Topshop no segundo semestre de 2015.

topshop e beyonce

Segue abaixo pronunciamento da marca oficial.

London, 27th October 2014:

Beyoncé and Sir Philip Green today announce the creation of a 50/50 joint venture

company, Parkwood TopShop Athletic Ltd. formed to produce a global athletic

street-wear brand launching in Fall 2015.

The brand will encompass clothing, footwear and accessories across dance, fitness

and sports categories ensuring a dynamic fusion of fashion with the highest levels of

technical performance. The global distribution platform will include TOPSHOP

stores and, with many existing and new partnerships also to be


Sir Philip Green comments: “We have been looking at this category as fashion

inspired fitness develops, and know that this is right in our customers’ heartland.

Creating a partnership with Beyoncé, one of the most hard-working and talented

people in the world, who spends many hours of her life dancing, rehearsing and

training is a unique opportunity to develop this category.”


“I could not think of a better partner as I continue to grow the Parkwood business.

I have always loved TopShop for their fashion credentials and forward thinking” said

Beyoncé. “Working with their development team to create and produce a technical

and fashion led collection is exciting and I’m looking forward to participating in all

aspects of this partnership.”


Sir Philip adds: “Being partners with Beyoncé and her team who have the greatest

creative energy and enthusiasm is inspiring for all of the team at TOPSHOP. We have

much to achieve in just under a year, but we are all up for the challenge, and look

forward to delivering athletic street-wear in an inventive and exciting way.”


É isso pessoal, agora é oficial.


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